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Customer Segmentation & Targeting

Our unique and powerful Customer Segmentation approach goes beyond the usual economic value of prescribers, by incorporating a sophisticated method of measuring the strategic value of non-prescribers as well as prescribers.

Customer Segmentation
Our unique method of segmentation is supported by a set of tools for assigning scoring rules, prioritising customer roles, and capturing the customer-level data used to calculate role-based influence and strategic value.